Digital Tital Laurence Gartel “The Father of Digital Art”

When we mention the name Laurence Gartel, we are talking about a figure within the art world that has pretty much seen everything. From the heady days of Studio 54 and bumping into the likes of Truman Capote through to being the frontrunner in the art-car phenomenon.

Gartel’s work has been featured in the collections of the Victoria and Albert Museum in London, MoMA The Museum of Modern Art in New York, and The Lucca Museum in Italy. Laurence Gartel has created works of art for The Coca-Cola Company, the National Basketball Association, Absolut Vodka, and he was the official artist of the 57th Grammy Awards, and was also featured in Apple’s famous “Think Different” ad just to name a few. Hailed as the first graphic artist of the digital age, Gartel stands at the top of his artistic niche as the acknowledged “Father of Digital Art”.

He created his first piece of digital art in 1975 at Media Study Buffalo in upstate New York and also created the first digital ad for Absolut Vodka utilizing the first digital camera by Canon. Check out one of Gartel’s iconic T-shirts from Limitato. Having collaborated with some of the best-known artists and photographers in the world – in this case, pioneering digital artist Laurence Gartel – the brand specializes in the production of wearable artworks, asking that the same amount of attention is given to its clothes as you would give when walking around a gallery. Many Gartel designs and styles to choose from at Harrods.